Search Engines, Blogs Lead Top E-Health Trends for 2006

Versel reports that healthcare professionals and organizations marketing e-health products would benefit from paying attention to blogs and vodcasts. "Consumers and physicians alike increasingly are turning to search engines to find health information on the Internet, rather than pointing their browsers toward specific, known Web sites. This, according to Manhattan Research, is the No. 1 trend in e-health marketing for 2006. The New York-based company today released its annual list of top trends for e-health marketing professionals to consider."